The Art of Rhetoric

"The Art of Rhetoric" by Aristotle is a foundational work in the study of persuasive communication. Written in the 4th century BCE, this influential text explores the art and techniques of effective persuasion. Aristotle divides rhetoric into three main modes of persuasion: logos (logical appeal), pathos (emotional appeal), and ethos (ethical appeal).

In this treatise, Aristotle analyses the components of persuasive speech, providing insights into the structure and delivery of compelling arguments. He examines the psychology of persuasion, emphasizing the importance of understanding the audience and tailoring one's message accordingly.

"The Art of Rhetoric" serves as a guide for orators, politicians, and anyone seeking to communicate persuasively. It not only delves into the principles of effective public speaking but also explores the ethical considerations of persuasion. Aristotle's emphasis on clarity, coherence, and credibility continues to influence the fields of communication, rhetoric, and philosophy, making this work a timeless resource for those interested in the art of convincing and compelling discourse.

Product Details:

• ISBN: 0140445102
• EAN: 9780140445107
• Publisher: Penguin Group
• Binding: Paperback
• Copyright Date: 1991
• Pub Date: March 03, 1992
• Physical Dimensions: 1.96 cms H x 20.02 cms L x 12.8 cms W (0.23 kgs)
• Pages: 304